About WORDS, a Kyoto Hat Brand | Our Company and Our Own Store

WORDS is a hat brand founded in 1997.
Focusing mainly on hats, we plan and design products,
and over the years we have been involved in creating a wide variety of hats.

We mainly work on hats that are easy to wear every day,
such as caps, hunting caps, casquettes, marine caps and bucket hats.

We plan our products with care
not only for design, but also for practical aspects
such as fit and comfort.

For WORDS hats,
a designer who has been with the company since helping to set it up in 2000
has consistently handled product planning and design up to the present.

As a product designer specializing in hats,
they design with a focus on the silhouette when worn
and a balance that fits naturally with everyday clothes.

They studied design at London College of Fashion and
Central Saint Martins.

Took part in setting up the hat brand from 2000.
Up to the present, as a product designer,
responsible for product planning and design, mainly for hats.

• Hat planning and design
• OEM hat design (including specification design and sample supervision)

We create products with an eye not only to fashion,
but also to how they feel in actual use
and to how long they can be used.

What we value in creating WORDS hats
is not only how the design looks.

With hats, even a very small difference
decides whether they are "easy to wear" or not.

That is why, from the planning stage, we prioritize
how it feels when actually worn as we design.

Fit and silhouette

Even with the same size label,
how a hat feels changes a lot depending on its shape and depth.

At WORDS,
we make adjustment after adjustment, a few millimeters at a time,
looking for a balance that fits the shape of the head easily.

"Nothing feels off when you wear it."
"It does not tire you even after wearing it for a long time."

These are the criteria
we use to decide the silhouette.

Choosing materials

Materials greatly affect not only how a hat looks,
but also how it feels to wear and how seasonal it feels.

At WORDS, we picture the actual situations in which a hat will be worn
and choose materials that suit it.

For fabrics, we go to markets and other places ourselves,
and make a careful selection after checking texture, thickness, feel against the skin and ease of handling.

Giving shape only to what we are truly satisfied with is the foundation of how we create products.

For everyday and for special days

While valuing ease of everyday wear, WORDS hats aim to be
something you can also wear naturally on special days.

Easy to match with your clothes.
Easy to make part of your style.

On top of that, what we value
is the idea of "a little extra for every day".

Simple, but just a little different.
Quietly lifting your mood when you put it on.
Something you find yourself reaching for on ordinary days and slightly special days alike.

We create our products hoping to make hats like that.

WORDS runs its own store in Kyoto, 京都の帽子屋 Fab.
It is a store where you can pick up the hats,
try the fit and feel, and choose.

In the store,
you can see a wide variety of hats,
including caps, hunting caps, casquettes and marine caps.

"I don't know what size suits me."
"I want to compare them on my head before choosing."

If that sounds like you,
you can try hats on as you choose.

Watch the store video

If you live far away,
or would first like to take your time choosing at home,
you can also use our online shop.

Online, we mainly feature
the hats carried in our own store.

Visit the online shop here

WORDS,
as a hat brand founded in 1997,
has devoted itself to creating hats.

Through our own store and online shop,
we will keep bringing you hats.